PractiFI and Midwinter make integration deal

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Technology providers PractiFI and Midwinter have formed a technology integration partnership which the two businesses hope will simplify the financial planning process.

PractiFI will be integrating its business management platform with Midwinter’s AdviceOS financial planning software, Midwinter announced in a statement.

Users will be able to have dual access to both systems and will allow advisers to run AdviceOS from PractiFI’s single client view.

PractiFI chief executive Glen Elliott said, “Our partnership with Midwinter is really exciting because it automates the advice process even further.”

Midwinter managing director Julian Plummer also commented on the partnership, saying that “by integrating with PractiFI we have opened up the options further to include a world-class CRM that speaks to our own state-of-the-art modelling tools with ease”.

“We expect more financial planning practices to follow the lead of combining our two solutions to develop cutting-edge, streamlined advice,” Mr Plummer added.