Robo-advice firm Ignition Wealth has opted to use Lonsec’s research offerings in an effort to enhance its online investment advice.
Ignition Wealth managing director Mark Fordree said: “The inclusion of Lonsec’s quality advice and ratings process in the construction of our model portfolios is another sign of Ignition’s commitment to delivering top-notch online investment advice.”
Lonsec Fiscal joint chief executive, Amanda Gillespie, said the group is keen to make its research and portfolio construction insight more widely available.
“We believe that there are multiple ways to deliver advice, whether that is via a traditional face-to-face model or through digital-focused groups such as Ignition Wealth,” Ms Gillespie said.
“Robo-advice won’t replace the traditional advice model: it’s a complement to it,” she said.
Lonsec Research will work with Ignition Wealth’s investment committee, which will have responsibility for the model portfolios.
Ms Gillespie indicated that Lonsec has established connections with approximately 7,500 financial advisers.