AMP enhances investment platform

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AMP has today launched a key development to its North platform, now offering flexible investment menus and an updated user experience.

MyNorth aims to cater to a broad range of investment needs, and allows advisers to better serve clients as their goals and life circumstances change, an AMP statement said.

Commenting on the update AMP director of superannuation and investment platforms Patricia Montague said:

“MyNorth builds on the success and popularity of North and will appeal to younger customers who may have less complex investment requirements, through to customers with complex portfolios.

“It has been designed to provide advisers with the functionality and flexibility to evolve customers’ investments with their life goals and circumstances”, Ms Montague said.

North online will now be tablet compatible and also for better reporting, with an enhanced account view functionality which provides portfolio balance and asset allocation charting, as well as flexibility for the user to specify the relevant time period.

There will also be an improved search function and the ability to segment customers. This will allows advisers to find and group customers with similar characteristics which can be used as a reporting tool, increasing overall practice productivity.

Information is also part of the update with the addition of platform news and notifications.

AMP said the changes made would provide a foundation for more efficient platform development in the future, with further improvements to be rolled out over the next year.

The online enhancements are available to new customers on MyNorth and existing North customers.

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