Link Group, Ignition Wealth announce partnership

Digital disruption

Online platform provider Link Group has announced a partnership with digital advice service Ignition Wealth.

In a statement, Link Group explained that Ignition Wealth’s advice tools will be integrated into their digital and mobile service, Link Digital Solutions.

Link Group’s information, digital and data solutions’ chief executive, Paul Gardiner, said the partnership would help superannuation funds “better engage with their members”.

“This partnership with Ignition Wealth will allow us to pre-populate superannuation advice tools such as personal projections and simulations, and make them readily available within our clients’ online member portals,” he said.

Integrating the advice service into Link Group’s administration software will, according to Ignition chief executive Mark Fordee, drive “greater member engagement”.

“We are really excited to work with Link Group, an innovative technology partner to provide an excellent user experience and assist members,” he added.

An initial proof-of-concept that integrates Link’s online superannuation fund member portal with Ignition’s advice platform has already been completed.

“Ultimately, this [partnership] will assist funds as they support their members in the journey from accumulation to retirement,” said Mr Gardiner.