YTML brings on dealer group, makes new hire

Advice fintech firm YTML has signed a national dealer group onto its integrated platform as well as brought on a new head of distribution.

Merit Wealth is replacing its self-managed super fund advice application with YTML’s Seido platform, according to a statement.

Seido is a financial services app store that consolidates multiple systems and solutions into a single integrated platform and supports document generation including statements of advice.

“Since Seido’s launch in October last year, the number of users has increased steadily, now exceeding the 700 mark,” said YTML chief operating officer Piew Yap.

“We anticipate continued strong growth in both user numbers and app partners over this calendar year.”

YTML also announced it is expanding its team with the appointment of Helen Thom to head of distribution.

Ms Thom brings more than 20 years’ experience in the financial services industry, and previously spent four years at financial services technology provider Midwinter Financial Services where she was most recently general manager of distribution.

In her time at Midwinter, Ms Thom was head of distribution and a senior business development manager in 2015.