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Advice chatbot aims to fill Millennial advice gap

Advice chatbot aims to fill Millennial advice gap

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By elaina ·
September 27 2018

Advice chatbot aims to fill Millennial advice gap

Raiz Invest, formerly Acorns Australia, has released a Facebook chatbot as part of efforts to fill the Millennial client advice gap.

Advice chatbot aims to fill Millennial advice gap
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The Raiz chatbot, named 'Ashlee', offers tips based on a client's historic spending and income, and provides a personalised experience via their mobile phone whenever they need guidance, according to a statement.

Integrated on Facebook Messenger, clients can ask 'Ashlee' specific questions about their account or the financial markets and receive general customer support, Raiz said.

Raiz Invest managing director George Lucas said the average Australian will find it more difficult and expensive to get financial advice in the wake of the royal commission.

He said 'Ashlee' will give Millennials the freedom to make better financial decisions for the future.

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"The royal commission into financial services will cause a significant reduction in the number of financial advisers and consultation costs will increase. The average Australian will find it more difficult and expensive to get financial advice," Mr Lucas said.

"Ashlee is designed to fill part of this gap and will improve over time. Her investment and spending tips are instantly available, providing customers with bite-sized financial assistance when they need it most via their mobile phone."

The ifa Excellence Awards are back in 2021 and nominations are now open!

This prestigious accolade recognises exceptional professionals within the financial advice industry, shining a light on the outstanding achievements from the nation's best and brightest. If this sounds like you or someone you know, then nominate today for the ifa Excellence Awards 2021! ifa.com.au/excellence-awards

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