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Advice platform enters US market and announces CEO

Advice platform enters US market and announces CEO

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By Neil Griffiths ·
May 20 2022

Advice platform enters US market and announces CEO

Lumiant is on the move.

Advice platform enters US market and announces CEO
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Advice and client engagement platform Lumiant has officially announced its launch in the US.

After first launching in Australia in February 2021, the platform current serves 4,000 families and co-founder and global CEO Santiago Burridge said the move comes as the financial services industry goes through a “transformational time”.

“… technology has made an incredible impact on nearly every corner of financial services other than advice,” Mr Burridge said. 

“While product providers bring to market new technologies to distribute their solutions to the primary account holders, nothing has been built to better engage other decision makers and next-gen family members who might not have a direct line to the adviser, yet.” 

“Having been an adviser for more than 15 years, I know that people are clamoring for a solution that heroes the intangible benefits humans bring to financial services – increased peace of mind, the ability to make confident decisions that help clients reach their life goals or develop better financial habits.”

To coincide with the announcement, Lumiant has confirmed the appointment of Blake Wood as its US CEO.

Mr Wood moves from Envestnet where he most recently served as senior vice president of corporate strategy.

“I could not be more honoured to lead Lumiant’s expansion into the US and bring its fresh, deeply relational model of financial advice to advisers across the country,” Mr Wood said. 

“Every adviser that we serve has an incredibly moving anecdote, or 10, about how they’ve helped clients lead their best lives.

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“We look forward to creating more uplifting stories rooted in financial clarity for American families.”

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About the author

Neil is the Deputy Editor of the wealth titles, including ifa and InvestorDaily. Neil is also the host of the ifa show podcast.

Neil is the Deputy Editor of the wealth titles, including ifa and InvestorDaily. Neil is also the host of the ifa show podcast.

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