Australian company launches digital SMSF advice tool

By Killian Plastow ·
November 04 2016

Australian company launches digital SMSF advice tool

Australian fintech company A.S.A.P. have launched a new digital advice tool for SMSF trustees and their accountants.

The company's eponymous A.S.A.P. software was "developed in response to the removal of the accountants' exemption from the financial services licensing regime" and is built using proprietary software that can "identify and segregate" financial decisions requiring licensed advice.

"By definition, self-managed super trustees like to make their own financial planning decisions, with the input of tax advice from their accountant - who now need to become experts in the technical rules about what's in and out of licensing scope," said A.S.A.P. chief executive Jim Hennington.

"Harder still, accountants need to weave this new compliance responsibility into their client conversations without losing their trust and engagement."

The new platform "increases the likelihood that trustees will receive licensed advice when they need it", Mr Hennington said, and help trustees save time and money when compared with traditional accountant referrals.

Mr Hennington said A.S.A.P. would help SMSF trustees seek advice when appropriate while supporting public policy objectives.

"After all, it's no secret that removal of the exemption didn't trigger a flood of new licences, nor did it prove a boon to existing financial planners," he said.

"This can only mean that more trustees than ever aren't receiving professional advice - quite the opposite of what the government intended."

The ifa Excellence Awards are back in 2021 and nominations are now open!

This prestigious accolade recognises exceptional professionals within the financial advice industry, shining a light on the outstanding achievements from the nation's best and brightest. If this sounds like you or someone you know, then nominate today for the ifa Excellence Awards 2021! ifa.com.au/excellence-awards