SEARCH
Capital Preferences joins Stone & Chalk
Capital Preferences joins Stone & Chalk
Global fintech firm Capital Preferences has joined Stone & Chalk, identifying the financial advice market as a key business focus.
Capital Preferences - a risk profiling and product recommendation system for banks, super funds, insurers and wealth managers - joined Stone & Chalk to help Australians make better financial decisions, a company statement said.
Capital Preferences chief executive Bernard Del Ray said: "Stone & Chalk is an ideal home for us to conduct [research and development] and service Australian financial institutions and their customers."
"We will do so through emerging partnerships and direct work with financial advisers, and through the leading financial institutions that serve multiple financial needs," he said.
According to Mr Del Ray, it's no longer enough to know a client's goals and constraints.
"You need to understand and measure their actual preferences and understand how they make financial decisions.
"When you understand a client's preferences, you have the potential for scalable and customised advice and solutions that speak to each and every client at the deepest level," Mr Del Ray said.
Capital Preferences client development officer for Australia, Jamie Murray, said the company aims to replace "outdated and imprecise" client profiling methods.
He said the company uses game theory and econometrics to profile clients.
Clients play a series of simple investment games, allowing them to communicate their "true preferences" through decisions rather than words, the statement said.
Subscribe to our Newsletter
We Translate Complicated Financial Jargon Into Easy-To-Understand Information For Australians
Your email address will be shared with nestegg and subject to our Privacy Policy
latest articles
OUR PLATFORMS AND BRANDS
- Accountants Daily
- Accounting Times
- Adviser Innovation
- Australian Aviation
- Broker Daily
- Cyber Daily
- Defence Connect
- Fintech Business
- HR Leader
- Independent Financial Adviser
- Investment Centre
- Investor Daily
- Lawyers Weekly
- Money Management
- Nestegg
- Property Buzz
- Real Estate Business
- Smart Property Investment
- SMSF Adviser
- Space Connect
- Super Review
- The Adviser
- Wellness Daily
- World of Aviation
EVENTS AND SUMMITS
- ACE25 The Accounting Conference and Exhibition
- Adviser Innovation Summit
- Australian Accounting Awards
- Australian AI Awards
- Australian Aviation Awards
- Australian Aviation Summit
- Australian Broking Awards
- Australian Cyber Awards
- Australian Cyber Summit
- Australian Defence Industry Awards
- Australian Law Awards
- Australian Law Forum
- Australian Space Awards
- Australian Space Summit
- Australian Wealth Management Awards
- Australian Wealth Management Summit
- Better Business Awards
- Better Business Summit
- Broker Innovation Awards
- Broker Innovation Summit
- Budget Summit
- Commerical Finance Awards
- Corporate Counsel Summit
- Defence & National Security Workforce Awards
- Fund Manager of the Year Awards
- ifa Excellence Awards
- Lawyers Weekly 30 Under 30 Awards
- New Broker Academy
- Partner of the Year Awards
- Partner Summit
- REB Awards
- Rising Star Awards
- SME Bootcamp
- SMSF Technical Strategy Day
- Super Fund of the Year Awards
- Women in Finance Awards
- Women in Finance Summit
- Women in Law Awards
- Women in Law Forum
LEARNING AND EDUCATION
MOMENTUM MARKETS NETWORK
LINKS
STAY CONNECTED
Subscribe to the Adviser Innovation eNewsletter.
