SEARCH
Digital investment tools will attract Gen Y
Digital investment tools will attract Gen Y
Digital investment tools provide financial advisers with the capacity needed to attract and engage younger clients while maintaining cost efficiency, according to SelfWealth.
Speaking to Adviser Innovation, SelfWealth founder and managing director Andrew Ward said digital investing tools help advisers grow their relationship with younger clients over time.
Mr Ward added that digital tools also cater to clients who want to be self-directed investors but still wish to receive some form of traditional financial advice.
Digital investing also "means that the financial planner makes more profit because they're [only] getting charged for their time, [as] there aren't any fees being dished out by platforms and fund managers".
"The client ends up heaving a more seamless experience, and a cheaper one," he explained.
He added that digital investing tools should be seen as a compliment to traditional financial advice rather than a disruptor.
Mr Ward also pointed out that SelfWealth is gaining traction on two fronts, with both advice firms and super funds.
"Industry super funds are setting up member direct options where you can buy and sell direct shares through your industry super fund," Mr Ward added.
"There are a lot of Gen X and Gen Y signing up to that because they want to touch and feel their super, and not wait until they're 65."
Subscribe to our Newsletter
We Translate Complicated Financial Jargon Into Easy-To-Understand Information For Australians
Your email address will be shared with nestegg and subject to our Privacy Policy
latest articles
OUR PLATFORMS AND BRANDS
- Accountants Daily
- Accounting Times
- Adviser Innovation
- Australian Aviation
- Broker Daily
- Cyber Daily
- Defence Connect
- Fintech Business
- HR Leader
- Independent Financial Adviser
- Investment Centre
- Investor Daily
- Lawyers Weekly
- Money Management
- Nestegg
- Property Buzz
- Real Estate Business
- Smart Property Investment
- SMSF Adviser
- Space Connect
- Super Review
- The Adviser
- Wellness Daily
- World of Aviation
EVENTS AND SUMMITS
- ACE25 The Accounting Conference and Exhibition
- Adviser Innovation Summit
- Australian Accounting Awards
- Australian AI Awards
- Australian Aviation Awards
- Australian Aviation Summit
- Australian Broking Awards
- Australian Cyber Awards
- Australian Cyber Summit
- Australian Defence Industry Awards
- Australian Law Awards
- Australian Law Forum
- Australian Space Awards
- Australian Space Summit
- Australian Wealth Management Awards
- Australian Wealth Management Summit
- Better Business Awards
- Better Business Summit
- Broker Innovation Awards
- Broker Innovation Summit
- Budget Summit
- Commerical Finance Awards
- Corporate Counsel Summit
- Defence & National Security Workforce Awards
- Fund Manager of the Year Awards
- ifa Excellence Awards
- Lawyers Weekly 30 Under 30 Awards
- New Broker Academy
- Partner of the Year Awards
- Partner Summit
- REB Awards
- Rising Star Awards
- SME Bootcamp
- SMSF Technical Strategy Day
- Super Fund of the Year Awards
- Women in Finance Awards
- Women in Finance Summit
- Women in Law Awards
- Women in Law Forum
LEARNING AND EDUCATION
MOMENTUM MARKETS NETWORK
LINKS
STAY CONNECTED
Subscribe to the Adviser Innovation eNewsletter.
