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Gen Y rejects robo-advice

Gen Y rejects robo-advice

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By tlewis ·
April 21 2016

Gen Y rejects robo-advice

A new report by ING Direct has found that Gen Y rejects robo-advice, with 80 per cent preferring to have a face-to-face advice relationship.

In the report, titled The truth about Gen X and Gen Y, ING Direct found that contrary to common assumptions, Gen Y in fact prefers face-to-face advice over robo-advice.

"It's refreshing to see that the more digitally-savvy younger Australians recognise the value of face-to-face financial advice," said ING Direct head of third-party distribution, Mark Woolnough.

"This shows that while there is a place for online solutions, they should complement personal advice relationships and not be at their expense," he said.

Mr Woolnough noted that the net wealth of Gen X and Gen Y currently sits at approximately $1.4 trillion.

"Coupled with an intergenerational wealth transfer of $2.4 trillion occurring during the next three decades, that's a huge opportunity for advisers," he said.

However, the report also found that only five per cent of Gen X and Gen Y currently have an adviser.


A key factor stopping Gen Y from seeking financial advice is the perception of high fees. According to the report, both generations expect to pay a maximum of $250 for comprehensive face-to-face advice.

On the other hand, a majority of Gen Y expect robo-advice to be free.


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