SEARCH
MyPlanner set to launch robo-advice tool
MyPlanner set to launch robo-advice tool
Non-aligned dealer group MyPlanner has confirmed it is in the process of designing white-label robo-advice tools to help advisers grow their businesses.
Speaking to AdviserInnovation, MyPlanner managing director Philippa Sheehan said the new tools will work online as well as via Android and iOS operating systems.
She added that advisers will be able to display their own brands on the products, allowing them to build a transactional client base and in turn grow their businesses.
"This transactional client base will lead to full financial planning advice over time as the client requires more in-depth financial planning," Ms Sheehan said.
"This advice tool will look to cover all elements from cash flow management, portfolio selection, insurance purchase, SMSF establishment [and] ongoing goal tracking, with further phases introduced over time."
She continued: "Much work has gone into ensuring these tools continue to provide objective-based advice and clients' best interests - rather than product sales - allowing clients who are just looking for a cash flow plan [to get advice] via technology."
Ms Sheehan added that the decision to develop white-label robo-advice tools was in an effort to benefit advisers as well as their clients.
"MyPlanner continues to be focused on supporting our planners and therefore are not looking to create its brand on these developments," she said.
"We understand that clients buy from planners and their brands, so why should this be any different when it comes to robo-advice? Building tools that can be branded by the planner brings them more scalability without having to do all the development work."
Subscribe to our Newsletter
We Translate Complicated Financial Jargon Into Easy-To-Understand Information For Australians
Your email address will be shared with nestegg and subject to our Privacy Policy
latest articles
OUR PLATFORMS AND BRANDS
- Accountants Daily
- Accounting Times
- Adviser Innovation
- Australian Aviation
- Cyber Daily
- Defence Connect
- Fintech Business
- HR Leader
- Independent Financial Adviser
- Investment Center
- Investor Daily
- Lawyers Weekly
- Money Management
- Mortgage Business
- Nestegg
- Property Buzz
- Real Estate Business
- Smart Property Investment
- SMSF Adviser
- Space Connect
- Super Review
- The Adviser
- Wellness Daily
- Which Investment Property
- World of Aviation
EVENTS AND SUMMITS
- Accountants Daily 30 Under 30 Awards
- Adviser Innovation Summit
- Australian Accounting Awards
- Australian Aviation Awards
- Australian Broking Awards
- Australian Defence Industry Awards
- Australian Law Awards
- Australian Space Awards
- Australian Space Summit
- Better Business Summit & Awards
- Corporate Counsel Summit & Awards
- Cyber Security Summit & Awards
- Defence Connect Budget Lunch
- Defence Connect DSR Summit
- Fund Manager of the Year Awards
- ifa Excellence Awards
- ifa Future Forum
- Investor Daily ESG Summit
- Lawyers Weekly 30 Under 30 Awards
- Lawyers Weekly Women in Law Forum
- Mortgage Business Awards
- New Broker Academy
- Partner of the Year Awards
- REB Awards
- Reinnovate
- SME Broker Bootcamp
- SMSF Adviser Technical Day
- Super Fund of the Year Awards
- Women in Finance Awards
- Women in Law Awards
- Accountants Daily Podcast Network
- The Adviser Podcast Network
- Australian Aviation Podcast Network
- Defence Connect Podcast Network
- HR Leader Podcast Network
- The ifa Show
- The Lawyers Weekly Show
- Mortgage Business Podcast Network
- REB Podcast Network
- Relative Return
- The Smart Property Investment Show
- Space Connect Podcast
PODCASTS
LEARNING AND EDUCATION
MOMENTUM MARKETS NETWORK
LINKS
STAY CONNECTED
Subscribe to the Adviser Innovation eNewsletter.
