MyPlanner set to launch robo-advice tool

By l.santacruz ·
January 15 2016

MyPlanner set to launch robo-advice tool

Non-aligned dealer group MyPlanner has confirmed it is in the process of designing white-label robo-advice tools to help advisers grow their businesses.

Speaking to AdviserInnovation, MyPlanner managing director Philippa Sheehan said the new tools will work online as well as via Android and iOS operating systems.

She added that advisers will be able to display their own brands on the products, allowing them to build a transactional client base and in turn grow their businesses.

"This transactional client base will lead to full financial planning advice over time as the client requires more in-depth financial planning," Ms Sheehan said.

"This advice tool will look to cover all elements from cash flow management, portfolio selection, insurance purchase, SMSF establishment [and] ongoing goal tracking, with further phases introduced over time."

She continued: "Much work has gone into ensuring these tools continue to provide objective-based advice and clients' best interests - rather than product sales - allowing clients who are just looking for a cash flow plan [to get advice] via technology."

Ms Sheehan added that the decision to develop white-label robo-advice tools was in an effort to benefit advisers as well as their clients.

"MyPlanner continues to be focused on supporting our planners and therefore are not looking to create its brand on these developments," she said.

"We understand that clients buy from planners and their brands, so why should this be any different when it comes to robo-advice? Building tools that can be branded by the planner brings them more scalability without having to do all the development work."