NAB boosts technology to improve adviser efficiency

By l.santacruz ·
November 06 2015

NAB boosts technology to improve adviser efficiency

NAB has injected $300 million into its wealth division in an effort to advance its product and platform offerings, enhance digital innovation, and ultimately improve adviser efficiency.

NAB announced last month that it will invest $300 million, with funds allocated to improving the bank's computer-generated advice and tablet technology.

Speaking to Adviser Innovation's sister title ifa yesterday, NAB Financial Planning general manager Paul Fog said the investment - the largest amount set aside exclusively for NAB Wealth in the past 15 years - comes as the financial advice landscape is shifting.

The investment will go toward expanding NAB's computer-generated financial advice service, NAB Prosper. The free service, which was rolled out to 40,000 customers last month, provides advice on super and insurance via NAB's online banking service.

"The investment will enable us to continue to expand that particular solution to more customers and expand the scope of it," Mr Fog said.

The digital innovations also include tablet technology, which NAB has been piloting for the past 12 months. Mr Fog said the tablet and its accompanying software can assist advisers in plan production and customer relationship management, which comprise significant inefficiencies in most adviser practices.

"We've been using the Xplan arrangements that we have to build out the customer interface tools and those engaged tools are able to be operated on tablet technology," he said.

"That improves the customer experience, but also improves adviser efficiency."

Mr Fog also noted that the investment comes at a time when demand for advice is rising but there is a shortage of advisers.

"Particularly in markets where we've got a high degree of demand in financial planners for their services and there's a shortage of planners in the network, we need to make them more efficient from a customer's experience perspective but also from a planner's business operation [perspective]," Mr Fog said.

He added that NAB-aligned advisers have had their say concerning which problem areas the bank should tackle, and that they will continue to be heard regarding future enhancements.

"We have a strong history of discussing with our advisers what is it that they're seeing as pain points and making certain we lead in a manner where we're listening to what they say to make sure we've invested in the areas that we need to," he said.

"We've already started pilots on tablet technology and launched NAB Prosper. So [the investment] is around continuing to do those agenda items but in a more accelerated and bigger way than what we had previously."

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NAB boosts technology to improve adviser efficiency

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