Powered by momentummedia
Adviser Innovation logo
Advisor Inovation logo
Stay connected
Subscribe to the Adviser Innovation eNewsletter.
Online tools central to client engagement: myprosperity

Online tools central to client engagement: myprosperity

author image
By tlewis ·
October 21 2015

Online tools central to client engagement: myprosperity

Advisers are increasingly required to adopt online tools that allow them to better engage with clients and deliver more tailored advice, says myprosperity.

Online tools central to client engagement: myprosperity
nestegg logo

Speaking to AdviserInnovation, myprosperity chief information officer Stephen Jackel said advisers need solutions that provide them with up-to-date data on their clients' financial situation.

Mr Jackel said approximately one advice firm is adopting myprosperity - an online financial tool - per day since the tool went live six months ago.

According to Mr Jackel, the reason why the solution has had a considerable take-up is that it enables advisers to engage with their clients and provide better, data-backed advice.

The tool highlights the individual needs of a client and regularly asks questions in regards to their financial situation and progress.

Advertisement
Advertisement

"There are a lot of places where those requests come through to the adviser and actually start conversations," Mr Jackel said.

"It helps their clients be engaged and obviously actually generate a bit of extra revenue and business in the process," he added.

Mr Jackel emphasised that online financial tools don't replace advisers, but complement them.

"We're not trying to replace [advisers] or change the way that advice is necessarily constructed. It's more about having better clarity on what's happening with [a client] so that a better decision can be made."

Mr Jackel argued that clients are demanding access to their financial data online, and if this is not provided by an advisers, clients will look elsewhere.

"Advisers have a small market window to make sure that they are at the centre of that and that their brand is at the centre of that."

Forward this article to a friend. Follow us on Linkedin. Join us on Facebook.
Find us on Twitter for the latest updates

Subscribe to our Newsletter

We Translate Complicated Financial Jargon Into Easy-To-Understand Information For Australians

Your email address will be shared with nestegg and subject to our Privacy Policy