Zurich updates insurance app

By elaina ·
April 15 2016

Zurich updates insurance app

Zurich has announced an upgrade to its Adviser Flipchart app, aimed at driving advice advocacy and literacy around life insurance.

In a statement, Zurich said one of the key enhancements to the life insurance app is a new diagnostic tool, allowing advisers to guide clients through 'realistic' scenarios with various pop-ups and visual prompts.

The enhancement is intended to add a layer of personalisation and interactivity in developing an overall protection package tailored to the individual's circumstances.

Zurich's head of sales strategies for its life and investments business, Andy Marshall, said improving engagement is a critical driver of consumer literacy around insurance.

"We have found that face-to-face engagement combined with bespoke digital tools can accelerate the rate of understanding and engagement with the topics at hand," Mr Marshall said.

"By creating a tool that allows clients to more easily picture themselves in the scenarios presented, our objective is to provide advisers with the opportunity to question, communicate and engage with clients in a deeper, more meaningful way.

"Helping build more effective conversations with clients is a core part of that support."

Zurich also said that as part of the upgrade, it will offer its users new screens aimed at improving clients' understanding of the advice and solutions they receive.

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